LenDenClub: New Product Development in the Digital Space |
作者姓名:Rajeev Kumra; |
商品類型:Case (Field) | 商品編號:W25400 |
出版日期:2021/11/12 | 內容長度:10 頁 |
LenDenClub (LDC) was a primarily online platform operated by Innofin Solutions Pvt. Ltd. in the peer-to-peer lending industry in India. To offer differentiated products in a growing segment, LDC decided to focus on the untapped segment of low-salary earners. However, it was risky to serve this segment; borrowers had little credit history but often required loans immediately for emergency expenditures, and these borrowers had limited repayment capacity, .....more
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LenDenClub: New Product Development in the Digital Space - Teaching Note |
作者姓名:Rajeev Kumra; |
| 商品編號:W25401 |
出版日期:2021/11/12 | 內容長度:14 頁 |
Teaching note for product W25400.
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Bombay Shaving Company: Digital Customer Conversion - Teaching Note |
作者姓名:Rajeev Kumra; |
| 商品編號:8B21A021 |
出版日期:2021/07/26 | 內容長度:10 頁 |
Teaching note for product 8B21A021.
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Bombay Shaving Company: Digital Customer Conversion |
作者姓名:Rajeev Kumra; |
商品類型:Case (Field) | 商品編號:9B21A021 |
出版日期:2021/06/26 | 內容長度:13 頁 |
In January 2020, Bombay Shaving Company had established an in-house digital team that was able to achieve the best digital marketing key performance indicators in its industry. BSC’s marketing strategy focused on conversion rates, influencer marketing, heatmaps, A/B testing, keyword cloud analysis, and emailer marketing. In using these tools, BSC was carving out a differentiated strategy for each step of the customer journey, including customer acquisition .....more
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Drishti Eye Centre: Managing a Sales Force - Teaching Note |
作者姓名:Rajeev Kumra; |
| 商品編號:8B17C010 |
出版日期:2017/03/01 | 內容長度:9 頁 |
Teaching note for product 9B17C010.
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Drishti Eye Centre: Managing a Sales Force |
作者姓名:Rajeev Kumra; |
商品類型:Case (Field) | 商品編號:9B17C010 |
出版日期:2017/03/01 | 內容長度:12 頁 |
As a small-scale hospital located in the city of Faridabad in northern India, Drishti Eye Center (Drishti) had recently expanded its operations by diversifying into pharmaceutical sales. The founder and managing director of the hospital soon faced conflict among the members of his sales force when a young sales representative received a poor performance evaluation, which he viewed as unfair. In response to this situation, the salesman decided to join .....more
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Teracom Limited: Appointing a Consumer Distributor |
作者姓名:Rajeev Kumra; |
商品類型:Case (Field) | 商品編號:9B16A029 |
出版日期:2016/07/18 | 內容長度:9 頁 |
Teracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to .....more
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Teracom Limited: Appointing a Consumer Distributor - Teaching Note |
作者姓名:Rajeev Kumra; |
| 商品編號:8B16A029 |
出版日期:2016/07/18 | 內容長度:11 頁 |
Teaching note for product 9B16A029.
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